Passing Google’s "Core Web Vitals": Optimizing a High-Traffic News Portal
Client Profile: A Women’s Ethnic Wear Brand in Dhaka.
Platform: Facebook & Instagram Ads.
Goal: Increase sales while reducing the Cost Per Purchase (CPP).
1. The Challenge (The “Boost” Trap)
The client was relying on the “Boost Post” button. While they were getting likes and comments, sales were inconsistent. Their Cost Per Purchase was hovering around 450 BDT, which was eating into their profit margins. They needed a system, not a gamble.
2. The Strategy: The “Full-Funnel” Approach
We stopped boosting and moved to Ads Manager to build a proper sales funnel.
- Top of Funnel (Cold): We used Video Ads targeting “Engaged Shoppers” and lookalikes of previous buyers to introduce the brand.
- Middle of Funnel (Warm): We used Carousel Ads showcasing the best-sellers to people who viewed the video but didn’t click.
Bottom of Funnel (Hot): We used Dynamic Catalog Sales ads to retarget users who added items to their cart but abandoned it, offering a limited-time “Free Delivery” code
3. The Results
- ROAS (Return on Ad Spend): Increased from 1.8x to 5.2x (For every 100 Taka spent, they made 520 Taka).
- Cost Per Purchase: Dropped from 450 BDT to 120 BDT.
- Revenue: Monthly revenue tripled within 60 days.