Contact us

Going Viral: How We Engaged Gen-Z for a New Beverage Brand

Client Profile: A new Energy Drink brand.
Platform: TikTok Ads.
Goal: Brand Awareness and Hashtag Challenge participation.

  1. The Challenge

The client wanted to reach the 16-24 age group. Traditional TVCs were too expensive, and Facebook was considered “for old people” by this demographic.

 

Three people holding colorful drinks on TikTok screens promoting the #BubblyBoostChallenge social media campaign
  1. The Strategy: Spark Ads & Creators

We didn’t create “Ads”; we created “Content.”

  • Creator Partnership: We hired 5 popular Bangladeshi TikTokers to create a specific dance challenge using the brand’s jingle.
  • Spark Ads: We boosted these organic creator videos using Spark Ads, which look native and authentic (not like a forced commercial).
  • User Generated Content (UGC): Encouraged users to duel the videos for a chance to win an iPhone.