Hacking Growth: How We Scaled a Ride-Sharing App's User Base
Client Profile: An emerging Ride-Sharing/Delivery App in Sylhet and Chittagong.
Goal: App Installs and First Ride Bookings.
1. The Challenge
Competitors had millions in funding. Our client needed to grow users without burning cash on massive billboard campaigns.
2. Our Strategy: “Referral Loops & Local Pride”
We used social media to trigger organic word-of-mouth.
- Localized Memes: We created content in the local Chittagonian and Sylheti dialects. Example: “Why wait for hours? Get a bike faster than light.” (in local dialect). This made the content highly shareable.
- The “Share-to-Win” Campaign: We launched a campaign where users could win a customized helmet by sharing their “First Ride” selfie on Instagram Stories tagging the app.
- Influencer Promo Codes: Instead of just paying influencers, we gave them unique promo codes. They pushed their codes aggressively to their followers to earn commissions (Affiliate Model).
3. The Results
- User Acquisition: Gained 25,000 active users in the first 2 months.
- Cost Per Install (CPI): Achieved a CPI of $0.15 (Industry average is $0.50+).
- Viral Factor: The localized dialect memes were shared by major city pages, giving free exposure worth Lakhs.