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Modernizing a 40-Year-Old Conglomerate

Client Profile: A Multi-Divisional Group (Steel, Cement, & Shipping) based in Chittagong.
Scope: Brand Refreshening & Corporate Identity System.
Challenge: To modernize the look without alienating existing partners.

Professional brand guideline book showing logo construction and corporate identity system.
3. The Results
  • Digital Adaptability: The new logo was instantly legible on mobile screens, improving their website’s bounce rate.
  • Market Perception: Bankers and International Partners noted the company looked more “Organized” and “Global” during annual meetings.
  • Internal Pride: Employees wore the new branded T-shirts and IDs with pride, boosting internal morale.
3. The Results
  • Digital Adaptability: The new logo was instantly legible on mobile screens, improving their website’s bounce rate.
  • Market Perception: Bankers and International Partners noted the company looked more “Organized” and “Global” during annual meetings.
  • Internal Pride: Employees wore the new branded T-shirts and IDs with pride, boosting internal morale.