Contact us

Generating 200% ROI using a Tiered Influencer Strategy for Eid

Client Profile: A Premium Salwar Kameez & Loafer Brand in Dhaka.
Campaign: Eid-ul-Fitr Collection Launch.
Platform: Instagram (Reels & Stories).

1. The Challenge

The client typically spent their budget on one “Mega Star” (Actress). While it got likes, it didn’t drive immediate sales because the audience knew it was a paid ad. The budget was high, but the conversion was low. They needed real buyers, not just fans.

 

2. The Strategy: The “Styling” Approach

We stopped paying people to hold the clothes. We paid them to style them.

  • The Mix: Instead of 1 Mega Star, we hired 20 Micro-Influencers (Fashion Bloggers with 50k-100k followers). Their audiences trust their fashion advice explicitly.
  • The Content: “Get Ready With Me (GRWM)” reels. Influencers showed how to style the Dupatta or how the shoes look with jeans vs. panjabi.
  • Tracking: Each influencer was given a unique discount code (e.g., SARAH10). This allowed us to track exactly whose followers were buying.

 

Collage of fashion influencers creating GRWM content for an Eid marketing campaign with discount codes.
3. The Results
  • Direct Sales: Generated 12 Lakh BDT in sales directly tracked via coupon codes.
  • Content Library: We gained 20 high-quality videos that we later reused as “Ads” on Facebook, reducing our content production cost to zero.
  • ROI: For every 1 Taka paid to influencers, the client made 4 Taka in sales.