Simplifying the Complex: 2D Animation for a Fintech App
Client: A new Mobile Wallet/Payment App.
Format: 2D Vector Animation / Motion Graphics.
Genre: Explainer Video.
1. The Creative Challenge
The client launched a complex feature: “Dual Currency Virtual Cards.” Users were confused about how to load money and exchange rates. The support team was overwhelmed with tickets. They needed a video that explained the process simply.
2. Our Production Strategy: “Visual Metaphors”
Live-action filming would be boring for a software product. We chose Animation.
- Character Design: Designed a relatable Bangladeshi character, “Rahim,” who faces the same payment problems as the users.
- Visual Metaphors: Used floating icons and smooth transitions to visualize “Money traveling across borders” instantaneously.
- Script: Adopted a “Problem-Agitation-Solution” script structure in simple Bengali (no complex banking terms).
3. The Impact
- Understanding: The video was placed on the App’s “Help” section. Support tickets regarding “How to add money” dropped by 55%.
- Onboarding: New user successful sign-ups increased by 20% after watching the video during registration.
- Asset Use: The assets (characters) became the brand mascots for all future communication.