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Making "Boring" Interesting: Simplifying Tech for a Software Company

Client Profile: A mid-sized Real Estate Developer in Bashundhara R/A.
Tech Stack: WordPress + React (Virtual Tour).

1. The Challenge

The client had a beautiful website, but nobody was calling. Visitors would look at apartment photos and leave. There was no clear “Funnel” to capture their information.

 

2. Our Solution: The “Sticky” Funnel

Real estate isn’t an impulse buy; it’s about gathering leads.

  • Sticky CTA: We added a “Schedule a Visit” and “WhatsApp Us” button that stays visible at the bottom of the mobile screen at all times.
  • Virtual Tours: Integrated 360-degree virtual tours so expats living abroad could view apartments remotely.
  • CRM Integration: Connected the website forms directly to their CRM (HubSpot), so the sales team got an alert instantly when a lead came in.
Mobile real estate website design with sticky WhatsApp button and 360 virtual tour feature.
3. The Results
  • Bounce Rate: Dropped from 70% to 45%.
  • Leads: Monthly qualified leads increased by 3x (300%).
  • Expat Engagement: 25% of new inquiries came from UK/US-based Bangladeshis using the 360-tour feature.