Winning Eid-ul-Fitr: A Storytelling Campaign that Touched Hearts
Client Profile: A Local Homeware & Gift Brand.
Platforms: Facebook Watch & YouTube.
Goal: Stand out during the chaotic Eid marketing season.
1. The Challenge
During Eid, every brand in Bangladesh screams “Discount! Discount!” The client didn’t want to compete on price; they wanted to compete on Emotion. They needed a campaign that people would remember after Eid ended.
2. Our Strategy: “Emotional Connection”
- The Concept: We created a campaign called “Ghorer Manush” (People of the Home). Instead of showing products, we showed moments: a mother setting the table, friends laughing.
- Video Content: Produced a 60-second emotional video emphasizing that the client’s products make a house a “home” during festivals.
- Contest: Launched a “Best Eid Decor” contest where users shared photos of their homes using the campaign hashtag.
3. The Results
- Video Retention: The video achieved a 70% completion rate (very high), proving people watched the story.
- Brand Recall: Post-campaign surveys showed a significant spike in brand recognition.
- UGC: Received 1,000+ entries for the photo contest, creating a massive library of content for future use