1. The Creative Challenge

The client was a household name, but the younger generation (Gen-Z) saw it as an “old people’s brand.” They needed a campaign that felt modern yet preserved their heritage of “family bonding.” The goal was brand rejuvenation.

2. Our Production Strategy: “Cinematic Warmth”

• Scriptwriting: We wrote a script focusing on a “silent connection” between a grandfather and a grandson, bridging the generational gap through sharing a biscuit.

• Production Quality: Shot on ARRI Alexa (Cinema Grade Camera) with Prime Lenses to achieve that creamy, movie-like background blur (Bokeh).

• Set Design: Constructed a custom “Vintage Living Room” set in BFDC (Coke Studio style) to control every shadow and color tone.