The "Expert" Pivot: Helping a Corporate Trainer Multiply His Speaking Fees
Client Profile: A Corporate Sales Trainer & Business Coach in Dhaka.
Platform: Facebook Video & YouTube.
Goal: Stop chasing clients and have clients chase him.
1. The Challenge
The client was excellent at his job but was being paid “market rates” (low). He was perceived as just another “motivational speaker.” He wanted to be seen as the Go-To Authority so he could charge premium fees for his workshops.
2. Our Strategy: “Give Away the Secrets”
To charge more, you must prove you know more. We shifted him to Video Marketing.
- The “Micro-Problem” Series: We filmed 50 short, 2-minute videos. Each video solved ONE specific problem. (e.g., “How to close a sale in 5 minutes”, “Why your team hates meetings”).
- Visual Identity: We created a signature “Look”—a dark background with neon accents (distinct from the usual bright white office sets). This made him instantly recognizable in the news feed.
- Book Launch PR: We timed his personal branding push with his new e-book launch, using the videos as a funnel to get downloads.
3. The Results
- The “Guru” Status: His videos generated 5 Million+ views in 6 months.
- Pricing Power: He successfully raised his workshop fee from 50,000 BDT to 1,50,000 BDT per day, and companies paid it without bargaining.
- Sales: His consulting calendar was booked out for 4 months in advance purely through