In 2026, the average customer journey now spans 8–12 touchpoints across channels
before a purchase. With rising ad costs and shorter attention spans, a
well-structured marketing funnel isn’t optional—it’s your biggest competitive
edge. Businesses that master the funnel see up to 4.5x higher ROI on marketing
spend (source: Think with Google).

At Hena Technology, we’ve built funnels for Dhaka-based e-commerce stores and
service brands that turned cold traffic into 180%+ conversion lifts. This guide
walks you through creating a modern, budget-friendly funnel step by
step—optimized for AI search, mobile users, and privacy-first data.

Stage 1: Awareness – Get Found in a Zero-Click World

Top-of-funnel content
must answer questions before users even click. With AI overviews capturing 40%+
of searches, focus on being cited in answers.

• Create “zero-click” assets: FAQ-style pages, how-to guides, and comparison tables.
• Optimize for voice and generative search: Use natural language and schema markup.
• Leverage free channels: YouTube Shorts, Reddit threads, and LinkedIn posts.

Pro Tip: A client in real estate saw 220%
organic traffic growth by targeting long-tail queries like “best apartment
buying tips in Dhaka 2026.” Start with our free SEO audit to find your opportunities.

Stage 2: Interest – Build Trust with Value-First Content

Once aware, users want proof you’re the expert. Content here should educate and subtly position your brand.

• Use lead magnets: Free checklists, templates, or mini-courses (e.g., “2026 PPC Budget Planner for Bangladeshi Businesses”).
• Email nurturing: Send 5–7 value-packed emails over 2 weeks—open rates average 25–35% when personalized.
• Social proof: Case studies, testimonials, and micro-influencer mentions.

We helped a local fashion brand grow email subscribers by 300% with targeted content upgrades. Explore our Content Marketing services.

Stage 3: Consideration – Nurture with Personalization & Retargeting

This is where most funnels leak. Use first-party data to deliver relevant experiences.

• Dynamic retargeting ads: Show products viewed + similar items.
• Personalized email sequences: Segment by behavior (e.g., abandoned cart + discount).
• Interactive tools: Quizzes or calculators that recommend services.

Stat: Personalized campaigns deliver 6x higher transaction rates (source: Statista).

Our PPC & Google Ads team uses AI bidding to lower costs while boosting relevance.

Stage 4: Conversion – Make Buying Frictionless

Simplify the final step with urgency, trust signals, and seamless checkout.

• Limited-time offers + countdown timers.
• Social proof pop-ups and live chat.
• Mobile-optimized landing pages (load under 3 seconds).

One of our e-commerce clients reduced cart abandonment by 45% with optimized checkout flows—see more in our portfolio.

Stage 5: Loyalty & Advocacy – Turn Customers into Promoters

Post-purchase marketing is the cheapest growth channel.

• Loyalty programs and referral incentives.
• User-generated content campaigns.
• Re-engagement emails for repeat buys.

Action Plan for 2026:

1. Map your current funnel in a simple spreadsheet.
2. Audit each stage with Google Analytics.
3. Test one improvement per stage monthly.
4. Track metrics: CAC, LTV, conversion rate by stage.

Ready to build or fix your funnel? Contact Hena Technology for a free funnel strategy
session tailored to your business in Bangladesh